--- title: Here’s How to Engage Generation Z description: With Generation Z making up 40% of the working and consumer population, do you know how to engage generation Z? image: https://blog.benify.co.uk/hubfs/All%20Markets/Blog%20images/to-engage-generation-z-make-sure-to-use-technology-when-communicating.jpg --- [![Benifex](https://blog.benify.co.uk/hubfs/benifex/logo_white.webp)](https://www.benify.co.uk) - [Employee Benefits Platform](https://www.benify.co.uk/platform/) - [Total Reward](https://www.benify.co.uk/platform/total-reward/) - [Communication Tool & App](https://www.benify.co.uk/platform/communication-tool-and-app/) - [Employee Lifecycle](https://www.benify.co.uk/platform/employee-lifecycle/) - [Benefits Enrolment](https://www.benify.co.uk/platform/benefits-enrolment/) - [People Insights](https://www.benify.co.uk/platform/people-insights/) - [Why Benify](https://www.benify.co.uk/why-benify/) - [Why you need Benify](https://www.benify.co.uk/why-benify/) - [Employee Experience](https://www.benify.co.uk/employee-experience/) - [About us](https://www.benify.co.uk/why-benify/about-us/) - [My Benify](https://www.benify.co.uk/my-benify/) - [Welcome to Benify](https://www.benify.co.uk/my-benify/) - [Customer service](https://www.benify.co.uk/my-benify/customer-service/) - [FAQ](https://www.benify.co.uk/my-benify/faq/) - [HR Hub](https://media.benify.co.uk/) - [HR Hub](https://media.benify.co.uk/) - [Blog](https://blog.benify.co.uk) - [Client Cases](https://www.benify.co.uk/cases/) - [Provider Partner](https://www.benify.co.uk/independent-benefits-platform-provider/) - [White Labelled](https://www.benify.co.uk/independent-benefits-platform-provider/) - [Customer Activation Platform](https://www.benify.co.uk/independent-benefits-platform-provider/) - [Referral & Reseller](https://www.benify.co.uk/independent-benefits-platform-provider/) - [Partner Plus](https://www.benify.co.uk/independent-benefits-platform-provider/) - [Contact](https://www.benify.co.uk/contact/) - [Contact](https://www.benify.co.uk/contact/) - [Press room](https://press.benify.com/) - [Work with us](https://career.benify.com/) - [Log in](https://www.benify.com/fps/p/gb) - [Book Demo](https://info.benify.co.uk/book-a-demo) - Choose market - [Global](http://blog.benify.com) - [Danmark](https://blog.benify.dk/) - [Sverige](http://blog.benify.se) - [Deutschland](https://blog.benify.de/) - [United Kingdom](https://blog.benify.co.uk/) [Employee Engagement](https://blog.benify.co.uk/tag/employee-engagement) # Here’s How to Engage Generation Z Last updated: 2022-08-014 min read time ###### Subscribe to our blog While many companies are still trying to understand exactly who Generation Y (aka Millennials) are and what motivates them, Generation Z are entering the workforce at a rapid pace. As of this year, [Gen Z will make up 40% of the working and consumer population](https://www.visioncritical.com/blog/generation-z-statistics). Therefore, for companies hoping to win the war on talent, the time to get to know this generation is now. ## Knowing the Difference Although today’s two youngest generations in the workplace have their similarities, knowing their differences is crucial. One significant difference is that while millennials enjoy mixing their work-life and their private life, Generation Z expects a very clear line. We conducted a survey of 5,000 employees throughout Europe to find out their employer and workplace preferences. The results can be found in [The Benefits and Engagement  Report](https://info.benify.co.uk/download-the-benefits-and-engagement-report). Most people are aware that both generations share a passion for technology. However, while Generation Y are incredibly experienced and savvy with all things digital, it’s Generation Z who can be considered the first truly digital generation – a generation essentially born with a smartphone in their hand. ![generation-z](https://blog.benify.co.uk/hs-fs/hubfs/All%20Markets/Blog%20images/generation-z-can-be-considered-the-first-truly-digital-natives.jpg?width=1100&name=generation-z-can-be-considered-the-first-truly-digital-natives.jpg) ## More Than Words If you’re successfully attracted Generation Z to your organization, how do you engage them? Like any generation, in addition to using our strengths, being connected to our colleagues and feeling heard, communication is another important factor when it comes to [employee experience](https://blog.benify.co.uk/tag/employee-experience) and engagement. No matter how strong as a company’s core values may be, unfortunately, they aren’t worth much if employees are unaware of them. This is especially important if you’re trying to attract Generation Z. It’s no secret that Generation Z are on a mission to save the world and to make up for the mistakes of previous generations. Therefore, to really engage this generation, companies must communicate their values and communicate what they’re doing to make a difference in the world. Core values, company updates, achievements, milestones and [employee benefits](https://blog.benify.co.uk/tag/employee-benefits) must all be communicated. ## A New Way to Communicate To engage your workforce through communication effectively, first, you have to decide what message you want to send and know which channels to use to reach your employees. To some Gen-Zers, sending emails is already seen as something people did in the past. This is where using an [employee benefits platform](https://www.benify.co.uk/platform/) to send targeted messages across multiple channels is the key. Using the [communication engine](https://www.benify.co.uk/platform/communication-engine-and-app/) in your [employee engagement](https://blog.benify.co.uk/tag/employee-engagement) platform, you can tailor your message to different user groups. To connect with and engage Generation Z, employers need to make full use of technology, including via push notifications. ![engage-generation-z](https://blog.benify.co.uk/hs-fs/hubfs/All%20Markets/Blog%20images/to-engage-generation-z-make-sure-to-use-technology-when-communicating.jpg?width=1100&name=to-engage-generation-z-make-sure-to-use-technology-when-communicating.jpg) [According to a Piper Jaffray research](http://www.piperjaffray.com/3col.aspx?id=5552), Gen Z’s favorite social platform is Snapchat. Of course, Snapchat is not the only platform they use; as [one Inc. article explains](https://www.inc.com/women-2/five-tactics-to-help-you-reach-generation-z.html), on average, Generation Z use up to five devices at a time, while Millennials use three. Be sure to use all channels to catch Gen Z’s attention and, above all, make sure your [employee communication](https://blog.benify.co.uk/tag/employee-communication) is authentic and consistent. One thing to keep in mind is that the communication channels you choose to use could lead to fractions between the different generations in the workplace. For example, some generations could be resistant or find it difficult to adjust to WhatsApp groups, while Generation Z may see it as the most effective channel for communication. --- Stay ahead and win the war for talent - download our new e-book, *Generation Z – The Definitive Guide to The Future Workforce*, to learn more about Generation Z, their communication preferences, how to attract them to your organization and much more. [![GENERATION Z GUIDE](https://no-cache.hubspot.com/cta/default/2798830/5a84218a-f2a2-4d0e-b8ec-5e697147092d.png)](https://cta-redirect.hubspot.com/cta/redirect/2798830/5a84218a-f2a2-4d0e-b8ec-5e697147092d) ###### Related posts Employee Engagement Employee Experience Product Updates #### [3 Ways to Boost Recruitment with Benify's Candidate Offer Feature](https://blog.benify.co.uk/3-way-to-boost-recruitment-with-benifys-candidate-offer-feature) In today's competitive job market, attracting and retaining top talent is crucial for organisations to thrive. However, ... Employee Engagement Employee Benefits Employee Experience #### [The Five Benefits That Gen Z Want in the Workplace](https://blog.benify.co.uk/the-five-benefits-that-gen-z-want-in-the-workplace) Gen Z will comprise a third of the workforce within the next few years. So what benefits must companies adopt in order t... Employee Engagement Employee Benefits #### [Four Tips For Crafting An Effective Financial Wellbeing Communications Strategy](https://blog.benify.co.uk/four-tips-for-crafting-an-effective-financial-wellbeing-communications-strategy) With the goal of establishing lasting financial wellness, employers are prioritizing the financial health of employees a... [See all posts](https://blog.benify.co.uk) [![Benifex](https://blog.benify.co.uk/hubfs/benifex/logo-benifex.jpg)](https://blog.benify.co.uk/) ##### Platform - [Employee Benefits Platform](https://www.benify.co.uk/platform/) - [Total Reward](https://www.benify.co.uk/platform/total-reward/) - [Communication Engine & App](https://www.benify.co.uk/platform/communication-engine-and-app/) - [Employee Lifecycle](https://www.benify.co.uk/platform/employee-lifecycle/) - [Benefits Management](https://www.benify.co.uk/platform/benefits-management/) - [Global Dashboard](https://www.benify.co.uk/platform/global-dashboard/) ##### About Benify - [About Benify](https://www.benify.co.uk/why-benify/about-us/) - [Client cases](https://www.benify.co.uk/cases/) - [Customer Activation Platform](https://www.benify.co.uk/customer-activation/) - [BenifyDeals](https://www.benify.com/benifydeals/) - [Benify Security](https://www.benify.co.uk/benify-security/) - [Privacy Policy Benefit Application](https://www.benify.co.uk/benify-security/privacy-policy/) - [Privacy Policy General](https://www.benify.co.uk/benify-security/privacy-policy-webpage/) - [Sustainability at Benify](https://www.benify.co.uk/sustainability-at-benify/) ##### Our markets - [Global](https://www.benify.com/) - [Danmark](https://www.benify.dk/) - [Deutschland](https://www.benify.de/) - [Sverige](https://www.benify.se/) - [United Kingdom](https://www.benify.co.uk/) ##### Contact - [Contact](https://www.benify.co.uk/contact/) - [Press room](https://press.benify.com/) - [Work with us](https://career.benify.com/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Benify", "url" : "https://blog.benify.co.uk/author/benify" }, "dateModified" : "2022-08-01T12:25:01.928Z", "datePublished" : "2020-11-05T16:43:51.000Z", "headline" : "Here’s How to Engage Generation Z", "image" : [ "https://blog.benify.co.uk/hubfs/All%20Markets/Blog%20images/to-engage-generation-z-make-sure-to-use-technology-when-communicating.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.benify.co.uk/how-to-engage-generation-z", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.benify.co.uk/hubfs/logo/Logo_benify_blue.png" }, "name" : "Benify AB" } } ```