Flexible Employee Benefits: 5 Reasons You Need to Offer Them

Last updated: 2023-09-045 min read time
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  • Employees are looking for more than just a job and a base salary
  • Study of 19k employees and HR leaders show benefits increase engagement
  • Analysis of 339 Gallup studies analysis confirm correlation between employee well-being, employee productivity and performance across all industries and regions.
  • Benefits contribute to a positive work culture and improve employee health
  • Benefits strengthen the employer brand thus ability to attract the future workforce

In addition to salary, more and more companies are making the decision to offer their workforce greater flexibility around their employee benefits.

If you’re wondering what the advantages are and whether this is something your organisation should do, below, we look at the top 5 reasons to offer your employees flexible benefits:

1. Increased Engagement

What company doesn’t want employees who are highly engaged? Highly engaged employees are happier, more productive and more likely to become brand ambassadors.

Numerous studies have shown the connection between employee benefits and engagement. Benify conducted a study of more than 19,000 employees and HR leaders for our Employee Happiness Index E-book The results reveal that employees who are most satisfied with their total benefits offer estimate their own level of engagement 11.5% higher than the average and 25.3% higher than those who are least satisfied.

2. Increased Productivity and Performance

Productive employees improve company efficiency. Since the mid-1990s, American analytics company, Gallup, has been gathering data on employee well-being, productivity, and performance. World Economic Forum conducted a meta-analysis of 339 different Gallup studies, which included 1,882,131 employees and the performance of 82,248 business units. The analysis confirmed correlations between employee well-being, employee productivity and performance across all industries and regions.

So, how do you increase productivity? By increasing engagement and happiness. How do you create happy and engaged employees? Research has shown that flexible benefits are one way.

3. Improved Organisational Culture

In an increasingly competitive job market, attracting talent is a challenge for many organisations. While there can be many reasons a candidate chooses one employer over another, company culture plays a huge part.

A positive organisational culture is crucial for longevity, retention and attracting new talent. Your benefits offering goes a long way in contributing to a positive culture where employees feel supported and valued.

We suggest thinking of your workplace culture as the foundation for creating employee engagement. Does your company have a culture that is conducive to creating engagement? Creating a culture with the conditions for employees to thrive begins with being transparent, sharing company core values and clear communication.


4. Strengthened Employer Brand

While simultaneously contributing to a positive workplace culture, your flexible benefits offering can also help strengthen your employer brand.

Today, it’s not enough to simply paint your brand values on your walls and websites. If you want your company values to resonate with employees, you have to live by them and demonstrate them.

From CSR solutions and work-life benefits to insurances and personal finance benefits, our research reveals that employees who say they understand their employer’s vision, mission and core values and up to 28% more engaged than those who don’t.

Employees who are happy and engaged are more likely to become ambassadors. As ambassadors, employees will spread the word about your company, its values and their own positive experience in the form of online reviews and through word of mouth, helping strengthen your employer brand.

5. Promotes Employee Health

Work plays an important role in our happiness and well-being and can also provide us with meaning, purpose and social connection. However, our lives and interests outside of work are equally as important to our happiness and well-being. Offering flexible benefits is a great way to demonstrate your support for employee health.

One increasingly popular benefit that demonstrates support for employee health is offering flexible working hours (aka flexitime). Our Employee Happiness Index reveals that working hours and leave are the most important benefit for Generation X, millennials and Generation Z.

Another way is through discounted gym memberships, workplace massages, lunchtime yoga classes, and employee sports clubs. Our Employee Benefits Report shows that health and wellness benefits are the most appreciated benefit for Generation X, Baby boomers and Generation Z.

Want to see the full results from our employee benefits study? Download the Employee Benefits Report.